Goodbye Susan

FESTIVAL PUBLICITARIO IBEROAMERICANO "EL SOL"

in conclusion: San Sebastian is a Such beautiful town... the rest, I don't give a shit

Like the Socratic method

Through my carrier as a Creative I was interested in creating design that acts as a question, rather than a statement or explanation. Like the Socratic method, my intention was to ignite the imagination of the viewer, instill in them the realization that they may not know something, to question their understanding of a subject. Because I believe understanding is something entirely personal and individual, and thus it can never be taught, it can only be discovered or suggested. However, nowadays visual and aural language saturates our public and private spaces: Billboards on the road, newspaper headlines in the subway, on the bus, television commercials, brand names in conversations, sound bytes in news, etc. are making a predigested language, and also are making IMMUNE the viewers and general public. This pollution injected and infected the communication process and has become surface and superficial making more difficult to get and approach the public. My ideas exist and are changing as crazy realizable physical moments rather than lineal communication that seems to have little significance. I still believe that the power of the question is more potent than the answer. I am still happy with my creative process because sometimes is better a whisper that a loud shout.

by the way I’ve cut my hair pretty short.

Graffiti en movimiento

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Aprovechando la bajada de precio y tamaño de los proyectores me estoy animando a comprar uno. Algun socio? Alguien quiere compartir y salir a aventurar un rato? Por cierto en Barcelona aun no existe una agencia de publicidad de guerrilla.....mmm....Por otra parte, me gusta la idea de utilizar esta técnica respecto a los viejos formatos de graffiti, aporta la posibilidad de crear imágenes en movimiento, y por supuesto, no tener consecuencias legales, ni danos urbanos.



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A must 4 this holidays

Last Christmas - Wham - Georg Michael

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Well-crafted fonts

One of my favorite type designers Peter Bruhn and his independent and friendly digital type foundry got this new font. I love engravings! ................ Why not?
US$ 179 wanna share?

TU ABUELITO y el Anti hero

es un tributillo a uno de mis heroes. hehehe

The Next Generation

Recently my teacher, who is a creative head in DDB Barcelona mentioned in a really interesting creative class the Project Fox. When I was in USA, I heard about the project and the car. Unfortunately, the vehicle doesn’t meet United States standards and the big American ego shadow never recognized this project as a fantastic idea. So, no echoes for Fox in USA. For them, Nike and their super expensive-tech ads are the best things in the world. The true is that this is the future. The future of our new ideas materialized in successful campaigns. The future of camouflaged marketing + design and art applied to buildings, roads, airplanes and things. I Like it.