Wednesday, November 22, 2006

The Next Generation


Recently my teacher, who is a creative head in DDB Barcelona mentioned in a really interesting creative class the Project Fox. When I was in USA, I heard about the project and the car. Unfortunately, the vehicle doesn’t meet United States standards and the big American ego shadow never recognized this project as a fantastic idea. So, no echoes for Fox in USA. For them, Nike and their super expensive-tech ads are the best things in the world. The true is that this is the future. The future of our new ideas materialized in successful campaigns. The future of camouflaged marketing + design and art applied to buildings, roads, airplanes and things. I Like it.

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